Swag for a Santa Barbara Burger Joint.
Working as part of the graphics team at ChangeUp, I helped to develop several brand touchpoints for Habit Burger. Inspiration was drawn from the sunny beaches and landscapes of California along with the laid back Santa Barbara culture.
The chef uniforms retain a sense of sophistication while also allowing for the expressive application of colors and graphics.
Hats are another part of the employee uniform and pins allow for another layer of customization.
Digital display boards in the restaurant rotate between a series of advertisements that use a consistent photography style and bold type.
